Description & History


The Richmond Main Street Initiative is a community-based nonprofit corporation dedicated to revitalizing historic downtown Richmond as a pedestrian-friendly urban village, offering products, services, arts and entertainment that reflect the community’s rich and diverse heritage.


“Downtown Richmond is a neighborhood which includes a commercial district that provides convenience and specialty retail and services to residents and office workers in the Iron Triangle and nearby neighborhoods. Downtown also has arts and cultural offerings that attract Richmond residents and visitors from the entire East Bay region.”The Main Street approach to commercial district revitalization is effective because it is comprehensive and community-driven. Merchants, property owners, and residents become partners and take action on a wide variety of community issues. Everyone benefits from an increased sense of pride and place, safer and cleaner neighborhood, better products and services, and community-oriented events. Here are the main objectives:

Utilizing a consensus driven approach to include stakeholders in revitalization efforts:

  • Regular Stakeholder Meetings
  • Collaboration with Community Members
  • Open Communication with Business Owners

Enhancing the public safety and cleanliness of the Richmond Main Street district:

  • Community “Green” Space and Downtown Clean-ups
  • Neighborhood Ambassador Program
  • Beautification Campaign
  • Crime Prevention Through Environmental Design (CPTED) visits to downtown businesses

Enhancing the physical appearance of downtown Richmond:

  • Downtown Banner Campaign
  • “Art In Windows” Project

Marketing historic downtown and generating activities to attract residents, merchants and the greater East Bay to downtown Richmond:

  • Art In Windows Exhibit Receptions
  • Music on the Main Summer Concert Series
  • Healthy Village Farm Stand
  • Holiday Festival
  • Holiday Bazaar
  • Spirit & Soul Festival Fundraiser

Strengthening and broadening the economic base of downtown Richmond:

  • Small Business Workshops
  • Business Recruitment and Retention
  • Market Analysis and Strategies
  • Summer Youth Entrepreneur Program
  • Establish and Implement the Downtown Richmond Business Improvement Distric

About the organization

Richmond Main Street Initiative

Amanda Elliott
Executive Director
Alicia Gallo
Outreach Coordinator
Organization’s website: